The purpose of the 1962 video was to tell the broader story of the rise and broad customer base of Walmart. This video set the tone for Walmart Media Group’s huge 5260 Summit conference. In a room full of over 300 CMOs, the video showed where Walmart has been, where they currently are now, and where they plan to head in the future. Impact, values, and innovation. All motion and graphic assets were created from scratch in less than a week and a half.
