The Leukemia and Lymphoma Society (LLS) is the nation’s leading organization dedicated to blood cancer research and drug development. The annual Leukemia Cup Regatta in the San Francisco Bay brings forth sailors, fundraisers, and sponsors to raise thousands of dollars in the fight against blood cancer. Our goal was to increase the community’s interest in the event and in effect, increase fundraising dollars for the cause.
Drake Jensen, a young sailor, is a Hodgkin’s Lymphoma survivor and was a participant in the Leukemia Cup Regatta and a key speaker at their VIP dinner. Drake and his triumph became the focus of our campaign in the form of a challenge. By taking on Drake, participants were also supporting the fight against blood cancer. The campaign consisted of Print, TV, display banners and radio.
The 2011 Leukemia Cup Regatta achieved a record $1 million dollar donation milestone.
Jason Francis: Art Director
Paula Rogers: Copywriter
Justin Curtis: Executive Creative Director
Sean Cope: Producer
