With the recent surge of connected mobile devices like smart phones and tablets it’s hard to create consistent web and mobile experiences. Adobe and Acquity wanted to express that with their help, all of these screens can work together to deliver a consistent and powerful brand experience that leads to customer loyalty.
We created a personalized landing page that drew in potential clients by asking them if their website experience was consistent across mobile and desktop. Of course the parallax website we created was mobile and desktop friendly across all browsers. We also created a direct mail piece with a pull tab that relieved the headline “Deliver Consistent Experiences” on the inside of the DM, we prompted recipients to scan a QR code that simulated their website experience on desktop and mobile while the user was on their mobile phone.
Since this campaign launched Acquity Group went on to land clients like Ford, GM, Penske and Shimano and was acquired by Accenture.
