Many people grew up with RCA TVs and the brand conjures up memories of bringing families together for hours of wholesome entertainment. Our mission was to reintroduce the RCA brand in a way that was relevant today's consumers.
Solution
The RCA Magic Moment Generator—a content campaign driven by RCA products and the latest in image and video capture technology. Participants were encouraged to take a moment to create digital holiday cards featuring interactive video, animated gifs and more. This blending of innovation along with the opportunity to have a little fun during the holidays reinforced how RCA technology has always brought people together in the name of entertainment and should be considered an option among some of the biggest names in tech.
