RCA was a pioneer of television technology, but hadn't been part of the new evolution of consumer electronics technology, until now. As part of an effort to revitalize their brand the company needed to find a style of expression. This brand book set the tone for a new set of brand assets including a new website, print ads, packaging and consumer campaigns. We helped define a new tagline and brand essence for RCA that expressed the aspiration of being a part of the simple everyday moments that families have with each other while interacting with technology.
