To help launch the new drink ingredient, Brown Sugar Jelly, this campaign had to be bold and fun. In the heat of summer iced drinks hit the spot, and Peet's wanted to make an impact that connected with a young audience by letting them add jelly to any cold drink.
We photographed every cold drink in the lineup with added Jelly and created the fun bright visuals that ran across social and in-store.
The campaign helped drive awareness and sales and Peet's moved the Jelly ingredient onto the menu as a permanent offering.
Get Jelly With It.
