Founding Fathers campaign for Zecco trading. The work was built on the unique character of personal investors in our country. Our research showed they identified strongly with the independent, build-it-all-yourself-and-hard-work-begets-results attitudes that our founding fathers embraced. By “updating” their famous lines with pink (Zecco’s primary brand color) spraypaint, we made the link, while avoiding coming off as too scholarly. My role was as a designer and art director. Creative Direction - Jason Meagher. Copywriting - Andy Mera.
