We encouraged Californians to join our campaign to donate to the Protect Our Coast And Oceans Fund on their state tax form by taking their own coast selfies (coasties) with a simple check mark and sharing their pledge by using the hashtag #checkthecoast.
I helped concept the idea of elevating a selfie with a check mark hand gesture and designed outdoor and social posts.
Since the campaign launched the Protect Our Coast And Oceans Fund surpassed their goal of $250,000 in voluntary contributions.
