Varian Medical Systems was launching one of their most progressive tools in the fight against cancer, the Edge radiosurgery system. This advanced machine puts the power to pinpoint and destroy cancer with microscopic precision into the tool chest of oncologists and surgeons.
They needed to showcase their advanced technology in a way that matched the refined beauty of this new product. The brochure was designed to be elegant and exciting by using unique edges, sophisticated imagery and elegant printing techniques like metallic inks. The print ad also showcased the power of the machine to make once inoperable cancers treatable.
