Contribute to Something Greater

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Smart Technologies

Brand System

Smart Technologies products allow people anywhere to collaborate on interactive smart boards. They needed an idea that helped them convey the power that their products have to inspire collaboration, ideation, education and communal contribution.

Colorful thought bubbles and kaleidoscope helped visualize the idea of contributing to something greater in an inspiring and fun way. The brand system was adopted by Smart Technologies and used across their entire brand from website to booth graphics to traditional advertising.